Privacy Policy

Information You Provide Directly

We may collect information that you voluntarily provide when you:

• Submit an inquiry or contact form
• Request product information or a quotation
• Communicate with us by email, telephone, or WhatsApp
• Request technical support or application recommendations
• Place an order or discuss a potential business relationship
This information may include:
• Full name
• Business email address
• Telephone or WhatsApp number
• Company or institution name
• Job title
• Country or region
• Industry and application information
• Product interests
• Testing requirements and technical specifications
• Order, shipping, and business communication details
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:
• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on the website
• Referring website or advertising source
• Interactions with website forms and advertisements
• Approximate geographic location
We may collect this information using cookies, analytics tools, advertising technologies, server logs, and similar technologies.

We may use your personal information to:
• Respond to inquiries and product requests
• Provide quotations, product specifications, brochures, and technical information
• Recommend suitable XRF, DSC, TGA, STA, or other analytical instruments
• Communicate with you regarding orders, delivery, installation, training, or after-sales service
• Provide application guidance and technical support
• Improve our website, products, services, and customer experience
• Measure website traffic and advertising performance
• Manage Google Ads and other digital marketing campaigns
• Prevent fraud, misuse, and security incidents
• Maintain business and transaction records
• Comply with legal, regulatory, and contractual obligations
Where required by law, we will rely on your consent before sending marketing communications or using non-essential advertising cookies.

Our website may use cookies and similar technologies to improve functionality, understand website usage, measure advertising performance, and provide relevant content.
Cookies may be used for:
• Essential website functionality
• Remembering user preferences
• Website traffic analysis
• Form and conversion tracking
• Advertising measurement
• Remarketing and audience analysis
We may use services such as Google Analytics and Google Ads. These services may collect information such as your IP address, device information, browsing activity, referring source, and interactions with advertisements.
You can control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
You may also manage personalized advertising preferences through Google’s advertising settings and use available browser tools to opt out of Google Analytics tracking.
For visitors in the European Economic Area, the United Kingdom, Switzerland, and other jurisdictions where consent is required, non-essential analytics or advertising cookies will only be activated after appropriate consent has been obtained.

CHEESION does not sell your personal information.
We may share personal information only when reasonably necessary with:
Service Providers
Third-party companies that support our business operations, such as:
• Website hosting providers
• Email and communication service providers
• Customer relationship management providers
• Website analytics providers
• Advertising and conversion-tracking providers
• Logistics and delivery partners
• Technical support providers
These service providers are permitted to process information only for the services they provide to us and are expected to protect it appropriately.
Google and Advertising Partners
We may share limited website interaction and conversion data with Google or other advertising platforms to measure campaign performance, improve advertising relevance, and understand how users interact with our website.
Business Partners and Distributors
Where necessary to respond to an inquiry, deliver a product, or provide local support, we may share relevant business contact information with an authorized CHEESION distributor, representative, or service partner.
Legal Authorities
We may disclose information when required by law, regulation, court order, or government request, or when necessary to protect our legal rights, users, employees, property, or business interests.
Business Transfers
If CHEESION is involved in a merger, acquisition, restructuring, financing, or sale of business assets, personal information may be transferred as part of that transaction, subject to applicable law.

Where applicable under data protection law, we process personal information on one or more of the following legal bases:
• Your consent
• Performance of a contract or steps requested before entering into a contract
• Compliance with legal obligations
• Our legitimate interests in operating, improving, securing, and promoting our business
• Establishment, exercise, or defense of legal claims
You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing performed before consent was withdrawn.

We retain personal information only for as long as reasonably necessary to:
• Respond to your inquiry
• Maintain our business relationship
• Complete transactions and provide services
• Fulfill contractual and warranty obligations
• Maintain legally required records
• Resolve disputes
• Prevent fraud and protect our legal rights
Retention periods may vary depending on the nature of the information, the purpose of processing, and applicable legal requirements.

We use reasonable technical and organizational safeguards to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.
These safeguards may include access controls, secure systems, password protection, data backups, staff confidentiality requirements, and vendor security assessments.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You provide information through our website at your own risk.

Depending on your country or region, you may have rights regarding your personal information, including the right to:
• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing
• Withdraw consent
• Request data portability
• Opt out of certain marketing communications
• Lodge a complaint with a competent data protection authority
European Economic Area, UK, and Switzerland
Where the GDPR or similar legislation applies, you may have rights of access, rectification, erasure, restriction, objection, portability, and withdrawal of consent.
California Residents
Where the California Consumer Privacy Act applies, you may have the right to know what personal information is collected, request correction or deletion, and opt out of the sale or sharing of personal information.
CHEESION does not sell personal information. Where legally required, we will also honor valid requests concerning information used for cross-context behavioral advertising.
To exercise a privacy right, contact us using the details provided below. We may need to verify your identity before processing your request.

CHEESION operates internationally and is based in China. Your personal information may be transferred to, stored in, or processed in China or other countries where our service providers, distributors, or business partners operate.
These countries may have data protection laws different from those in your jurisdiction.
Where required, we use appropriate safeguards for international transfers, such as contractual protections, Standard Contractual Clauses, consent, or other legally recognized transfer mechanisms.

With your consent or where otherwise permitted by law, we may contact you regarding:
• New products
• Product updates
• Application information
• Technical articles
• Trade shows
• Promotional campaigns
• Industry solutions
You may unsubscribe from marketing emails by following the unsubscribe instructions in the message or by contacting us directly.
Service-related communications, such as order updates, support messages, or responses to your inquiries, are not considered marketing communications.

Our website may contain links to third-party websites, platforms, or services.
CHEESION is not responsible for the privacy, security, or content practices of third parties. We recommend reviewing the privacy policy of any third-party website before submitting personal information.

Our website and products are intended for businesses, laboratories, universities, research institutions, and professional users.
We do not knowingly collect personal information from children under the age of 16. If we learn that such information has been collected, we will take reasonable steps to delete it.

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal obligations, or services.
Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically.
Your continued use of our website after an updated policy becomes effective indicates your acknowledgment of the revised policy.

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns regarding the handling of your personal information, please contact us: CHEESION
Website: www.cheesion.com
Tel / WhatsApp: +86-158 6532 6375
Email: info@cheesion.com